London, August 8, 2024 (GLOBE NEWSWIRE) – Pixelatethe market-leading analytics platform for fraud protection, data protection and compliance for Connected TV (CTV) and Mobile Advertising, today announced Report on delisted CTV apps in Q2 2024.
The report identifies applications that are no longer available for download from the Roku, Amazon Fire TV, Samsung Smart TV, and Apple TV app stores. Delisted apps do not reflect the initiator of the delisting, i.e. Roku, Amazon, Apple, Samsung, or the app developer. While some apps are delisted for benign reasons, others are removed due to more nefarious behavior, including ad fraud and non-compliance with privacy regulations or app store policies, which can leave advertisers at potential financial or legal risk as well. Because apps can be delisted for a variety of reasons, Pixalate does not claim or cite a reason for a delisting. Additionally, information about the initiator of the delisting is generally not publicly available, so it is often unknown whether the removal was initiated by the app store or the developer.
Pixalate’s report analyzes app profile information and various insights observed in the programmatic advertising bidding stream, including:
- Developer’s country of registration
- Possible delisting factors, such as the level of app abandonment
- Identified delisted apps with ads (an app-ads.txt file)
- Open programmatic ad spend for delisted apps
Pixalate’s data science team analyzed nearly 95,000 CTV apps across Amazon Fire TV, Apple TV, Roku, and Samsung Smart TV app stores, including active and delisted apps. The report focuses on apps removed from app stores starting in Q2 2024.
Key findings:
- 18k It turns out that CTV apps delisted in the app stores of Roku, Amazon Fire TV, Apple TV and Samsung Smart TV CTV in Last two years (from H1 2022 to H1 2024)
- 710 It turns out that CTV apps delisted in the app stores of Roku, Amazon Fire TV, Apple TV and Samsung Smart TV CTV in 2nd quarter 2024
- Roku It was found that 1 app removed from the list in the 2nd quarter of 2024
- AppleTV had 678 apps removed from the list in the 2nd quarter of 2024
- 12% (81 apps) of the apps removed from the list by Apple contained advertising (a file “app-ads.txt” was detected)
- Amazon Fire TV It was found that 31 Apps delisted in the second quarter of 2024
- Samsung Smart TV It was found that 0 Apps delisted in the second quarter of 2024
Top CTV app developers removed from the Amazon Fire TV app store in Q2 2024, by number of apps removed
Pixalate neither provides nor claims a reason for a delisting action.
- GAME PALACE – 3 delisted apps
- Wapifras – 2 delisted apps
- Ape Apps – 2 delisted apps
Top CTV app developers removed from the Apple TV App Store in Q2 2024, by number of apps removed
Pixalate neither provides nor claims a reason for a delisting action.
- Lifestream Networks Incorporated – 25 delisted apps
- Stretch Internet – 24 delisted apps
- TvStartup Inc. – 12 delisted apps
- Di Nerd Apps LLC – 6 delisted apps
- DeskSite – 6 delisted apps
- Michael Newell – 5 delisted apps
- Apps BG SLLC – 4 delisted apps
- Marc Gilliatt – 3 delisted apps
- Kevin Tran – 3 delisted apps
- Disney – 3 delisted apps
Download a free copy of the Report on delisted CTV apps in Q2 2024.
About Pixalate
Pixalate is a global platform for privacy compliance, fraud prevention and data intelligence in the digital advertising supply chain. Founded in 2012, Pixalate’s platform is used by regulators, data researchers, advertisers, publishers, ad tech platforms and financial analysts across the Connected TV (CTV), mobile app and website ecosystems. Pixalate is MRC accredited for Sophisticated Invalid Traffic (SIVT) detection and filtering. www.pixalate.com
Disclaimer
The contents of this press release and the Delisted CTV Apps Report (the Report) reflect Pixalate’s opinions regarding factors that Pixalate believes may be useful to the digital media industry. Pixalate’s opinions are opinions, meaning they are neither facts nor guarantees. Pixalate does not share this data to question the standing or reputation of any entity, person or app, but rather to report insights and trends related to open programmatic advertising activity in CTV apps during the period studied.
