Quibi subscribers who watch the app’s shows on iPhones will also be able to watch them on their TVs this month, a feature many users had requested after downloading the mobile-optimized streaming app. But the tech update doesn’t signal a change in strategy, Quibi chief executive Meg Whitaman told TheWrap on Monday. “We don’t want to be a mainstream streamer,” Whitman said. “Our use case is still mobile-first, in some cases mobile-only TV.” Originally, Quibi marketed itself as a form of “in-between entertainment,” taking its name from “quick bites” of content that are less than 10 minutes long and designed to be watched in a queue or on the commute. Integrating WiFi-enabled TV-casting technology into the Quibi app was already part of the plan, but Quibi accelerated it to meet unexpected demand for home TV watching in the wake of the coronavirus pandemic, Whitman said. “I hoped and believed that there would be a lot of in-between moments during the lockdown,” Quibi co-founder Jeffrey Katzenberg recently told the New York Times. “Those moments still exist, but it’s not the same. It’s not in sync.” Also read: When will we get the full TV schedule for this fall? (Hint: Not this week, as originally planned)…
Read the original story “Quibi moves from mobile-only — iPhone users will soon be able to watch the app on TV” at TheWrap
