British haircare brand REHAB, co-owned by Stacey Solomon, launched its brand new Matcha Hair Oil yesterday (May 1st) and within hours, the entire stock sold out.
There are now more than 17,000 people on the waiting list and they can’t wait to get their hands on the product as soon as it’s back in stock. The hair oil is said to provide “stronger, fuller and healthier looking hair”.
On Instagram, REHAB explained the launch of the new hair care product: “Do you have thin, brittle hair? Or are you suffering from postpartum hair loss? Or do you want an easy-to-use, invigorating scalp oil? We have just the thing for you.”
“Healthy hair starts at the root…time to meet your partner! Say hello to our Dose 0 Matcha Hair Oil, the first step in your oil routine for strong and healthy hair.” One shopper named Rach responded, “What a game changer.” Esther added, “Just ordered these and can’t wait to try them out. My hair hasn’t been the same since having kids.”
Just a few hours later, the cosmetics brand posted: “We have worked so hard to develop this new matcha-infused scalp oil. Seeing this response has been beyond overwhelming.”
“Thank you for your continued love and support. Please join our waitlist and be the first to know about our new stock.”
Amy admitted: “Feeling really smug after securing my order lol! Can’t wait to try it out.” Charlotte wrote: “Noooo just saw this… I NEED it.” Nicky wrote: “Got my order can’t wait.” Tasha confessed: “Can’t wait to get my order, the oil has changed my hair’s life!”
REHAB is a women-founded brand that offers a range of hair care products. The brand’s new Matcha Scalp Hair Oil promises to stimulate, nourish and strengthen hair.
Matcha is also known to improve blood circulation to the scalp, reducing hair loss and promoting new hair growth. At the same time, anti-inflammatory properties soothe irritation and help control dandruff and excess oil.
Late last year, television personality, author, mother and businesswoman Stacey Solomon became an official partner and investor in the company after falling in love with the brand as a customer.
