As streaming services continue to adjust their pricing strategies, STARZ has become the latest to announce an increase in subscription prices. Starting September 5, 2024, the monthly cost of STARZ will increase by $1, bringing the total to $10.99 per month. This price adjustment comes just after a period in which the service had previously reduced its annual subscription price, indicating a strategic change in its pricing approach.
Important details:
- New monthly price: $10.99 (was $9.99)
- Effective date: 5 September 2024
- Current promotion: Get three months of STARZ for less than $15 total
- Content offering: Over 7,500 films and episodes, including current originals and a rotating library of older films
The timing
The first hint of the upcoming price increase surfaced on Reddit, where a subscriber shared an email notification from STARZ detailing the new prices. This increase coincides with the expected release of the second part of season 7 of the popular series Outlander, but our focus here remains on the price change itself.
Despite the price increase, STARZ continues to offer a strong content offering. Subscribers can look forward to a wide selection of original series such as “BMF” and “Power,” as well as historical dramas such as “The Serpent Queen” and the upcoming “Mary & George.” In addition, the service offers access to an extensive library of classic films, including “Die Hard,” “The Big Lebowski,” “Fargo,” “12 Monkeys” and “A Beautiful Mind.”
Strategic steps and market position
The price increase is part of a broader strategic direction for STARZ. In December 2023, Lionsgate, STARZ’s parent company, completed a significant merger and restructuring. This included spinning off its studio business into a new company, Lionsgate Studios, valued at $4.6 billion. This restructuring makes STARZ a more focused company that continues to build on its strengths in original programming and commercial-free television.
Subscriber experiences
Following the price increase announcement, some subscribers have shared their experiences with STARZ’s customer service and special offers. One subscriber who originally wanted to renew at a higher price was able to successfully negotiate a renewal at the previously lower annual price of $39.99. This anecdote highlights the potential for subscribers to negotiate favorable terms with STARZ, especially as the service adjusts its pricing strategy.
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