Subway’s 30 cm long sandwiches get a new price.
Starting Aug. 26, all footlongs will cost $6.99, compared to a high of up to $14 in some stores, the grocery chain said Friday. It marks Subway’s foray into the value-priced menu wars as fast-food restaurants try to Win back customers who find food prices too high.
The offer is only valid for purchases made through the Subway app or website with the code “699FL” and ends September 8. Subway offers 22 different types of sandwiches, and customers can also create their own custom subs.
The move follows the launch of special summer menus by other fast-food chains that have struggled in recent months to boost sales and attract inflation-stricken customers to their stores and restaurants. In announcing the new price for a 12-inch flatbread, Subway acknowledged Americans’ struggles with the rising cost of living as well as their increased sensitivity to food prices.
“Today, restaurant customers have more choices than ever, and all too often that means compromising on quality, variety or taste to find an affordable meal,” said Doug Fry, president of Subway North America, in a statement.
Some consumers are increasingly choosing to eat at home as restaurant prices have risen sharply since the pandemic. According to government data, the cost of eating out has risen 28% since January 2020 – outpacing the general inflation rate of 21% over the same period.
This is prompting some chains to lower their prices to lure customers back into their restaurants. McDonald’s, for example, is offering a limited-time offer in June. 5 dollar menu worth. The fast-food giant’s global sales collapsed in the second quarter, marking the first decline for the fast-food giant since 2020. Management attributed the decline in customer traffic to low-income consumers spending less on eating out.
Other retailers, including Target, have also cut prices on goods to lure cash-strapped customers back to supermarket shelves. In the case of Target the move was worth it: Comparable sales increased in the second quarter for the first time in a year.
