RENOWNED for its luxurious and innovative hair care solutions, Tsubaki Hair Products has announced its exciting new collaboration with DoubleWoot Fashion House, a leader in haute couture and contemporary style.
Combining Tsubaki’s expertise in hair health and beauty with Doublewoot’s cutting-edge fashion design, this collaboration aims to celebrate the confidence and elegance of modern women.
The collaboration, aptly named “Tsubaki City,” is scheduled to run from August 1 to October 31.
“We are excited to partner with Doublewoot Fashion House to provide our customers with a unique and luxurious experience,” said Frederick Ng, General Manager of Tsubaki Hair Products.
“This collaboration embodies the essence of both brands – celebrating beauty, confidence and style,” said Helen Toi of Doublewoot Fashion House.
Under the slogan “Beauty Crush in Power of Camellia”, the campaign will highlight the unique combination of Tsubaki’s hair care expertise and Doublewoot’s fashion innovation.
At the heart of this collaboration is the Tsubaki x Doublewoot Kirei Curated Collection, a specially tailored fashion line that embodies the beauty and power of the camellia. This collection reflects the essence of Tsubaki’s product range, with each piece designed to highlight different special moments in a woman’s life.
Whether it’s evening dresses, work suits to empower women, casual wear for everyday life or after-party dresses for fun and leisure, this collection meets a variety of needs and ensures that every woman can enrich her life with the elegance of Kirei.
The Kirei Curated Collection will be available until August 2024.
Tsubaki’s product range:
• Tsubaki’s Moist & Repair: This range has always been a favourite with our customers and is the core of Tsubaki’s offering. It is designed for dry and frizzy hair. It moisturises and makes hair easy to style, giving it a rich shine.
• Tsubaki’s NEW Cool & Repair: This year’s exciting new release, tailored to oily and damaged hair. It offers a refreshing after-treatment effect and cooling sensation, as well as a new Damage Sensor function that specifically repairs damaged areas from the surface to deep into the roots. The signature formula of golden repair ingredients – camellia oil, royal jelly and soy protein – strengthens and nourishes each individual hair strand, while intensifying repair, moisture and shine.
• Tsubaki’s volume and repair range: This product range was developed for flat and lifeless hair and ensures airy, light and voluminous hair with rich shine.
• Tsubaki’s Premium EX Intensive Repair Series: Enriched with the first ionic repair function for severely damaged hair, this range transforms dry, dull and damaged hair into salon-quality smooth and shiny hair without waiting. It contains the signature golden repair ingredients.
Good news!
Doublewoot will also introduce a special clothing line inspired by Tsubaki’s philosophy of natural beauty and elegance. This collection will feature elegant, sophisticated designs that highlight the beauty of well-nourished, healthy hair, ensuring women not only look good, but feel good too.
The unique power of Tsubaki:
• Delivery of Japanese salon quality hair without waiting.
• Harness the power of camellia oil – Japan’s best-kept beauty secret.
• Integrate advanced damage sensing capabilities.
• Use golden repair ingredients.
The new Damage Sensor function detects damaged areas, intensively adheres to them and repairs them from the surface to deep into the hair roots. The unique formula of golden repair ingredients – camellia oil, royal jelly and soy protein – strengthens and nourishes each individual hair strand while intensifying repair, moisture and shine.
