MUMBAI, India, 12 August 2024 /PRNewswire/ — Pilgrim, one of the India’s fastest growing beauty and personal care brands, announced the appointment of the Pan India Star, Rashmika Mandannaas the new brand ambassador for the hair care range. The partnership with Rashmika beautifully reflects Pilgrim’s core belief and new brand campaign ‘It’s all in the mix’. As a young and fast-growing beauty brand celebrated for its innovation and strong appeal to Gen Z, Pilgrim finds Rashmika’s dynamic presence and popularity among the young audience an ideal fit. Rashmika’s careful selection of beauty products underscores Pilgrim’s commitment to developing effective solutions. She perfectly embodies Pilgrim’s approach that combines cutting-edge technology with expertly sourced ingredients, experienced professionals and exceptional expertise. As Pilgrim continues to revolutionize the beauty and personal care industry, the collaboration with Rashmika will amplify the brand’s message and highlight the importance of carefully crafted formulations.
The secret is in the mix: Pilgrim’s new brand campaign
The campaign beautifully features Rashmika at the front of a group of women, symbolizing today’s herd mentality towards viral trends and new ingredients. It shows how people often follow the latest trends without understanding their true value. While it is common to chase trends, the real magic lies in the careful blending of ingredients – a process that Pilgrim excels at. This concept is captured in Pilgrim’s new tagline: “The secret is in the blend,” emphasizing that the true effectiveness of beauty products comes from the careful combination of ingredients, the way they are blended and the amount used. This philosophy is vividly portrayed in the campaign through Pilgrim’s bestsellers, such as Patuá & Keratin Smoothening Shampoo, a unique blend of natural Patua and active keratin and the hair growth serum. These products are an example of how Pilgrim skillfully combines natural and active elements to achieve exceptional results.
Pilgrim’s hair care range, which includes the Redensyl and Anagain Advanced Hair Growth Serum and the Patuá & Keratin Smoothening Shampoo featured in the campaign, has set new standards in the market. The Patuá & Keratin Smoothening Shampoo is clinically tested to deliver 10x smoother hair in one wash, underscoring Pilgrim’s commitment to quality solutions. The Redensyl and Anagain Advanced Hair Growth Serum, proven to stimulate new hair growth in just 28 days, stands out for its effectiveness. This revolutionary serum continues to set new standards in hair growth solutions and remains one of Pilgrim’s most sought-after products.
Gagandeep MakkerCo-founder of Pilgrim, shared his thoughts on the collaboration“As Pilgrim continues to grow and take its next big leap, Rashmika is the perfect person to represent the spirit of our brand and lead us into this new era. This partnership is a significant milestone as we continue to innovate and provide exceptional solutions to our dynamic consumers, and we look forward to scaling new heights together. Our hair care range has enjoyed tremendous popularity, and products like the Hair Growth Serum and Patuá & Keratin Smoothening Shampoo have revolutionized the market. Today’s young audience is always looking for innovative solutions for healthy and silky hair, and Rashmika embodies this quest perfectly. We are very excited to welcome her to the Pilgrim family.
In a comment on the club Rashmika Mandanna said“I’ve always believed that hair care is not just about the right ingredients, but also how they are combined. This campaign is truly special because it shows that while trends come and go, the real magic lies in how the ingredients are expertly combined to produce results. Pilgrim hair care products masterfully blend natural and active ingredients to be truly transformative. I’m looking forward to a great collaboration with Pilgrim and can’t wait to share these remarkable hair care secrets with everyone.”
About Pilgrim
Since its inception in 2019, Pilgrim has developed a product portfolio of over 200 products across hair care, face care, makeup and fragrance categories and serves customers in over 10,000 zip codes. The company sells its products both online and offline, including on the brand’s own website and third-party e-commerce platforms such as Amazon, Nykaa and Flipkart, as well as numerous stores across the country.
Pilgrim is backed by investors such as Fireside Ventures, Vertex Ventures and Narotam Sekhsaria Family Office. With an impressive track record of serving 700,000 customers a month, Pilgrim is about to disrupt the beauty and personal care market and realize its vision of becoming a 1000 Crores Brand ARR until 2025.
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Komal Dadhe
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Video: https://mma.prnewswire.com/media/2478960/Pilgrim_New_Brand_Campaign.mp4
