If you’ve been paying attention (and I know you have—she’s a mom, after all), you’ve probably noticed that Taylor Swift’s hair has been looking impeccable lately. It’s long, shiny, full, and as healthy as can be. I’ve been theorizing for a few months now as to why this might be: First, the “Bleachella” days are over (RIP), and Tay’s hair doesn’t appear to have been heavily bleached in months, hence its length and superior health. And of course, she does heat-style her hair a few nights a week, but when she’s not on the Eras tour and chilling with Travis Kelce and friends, she leaves it natural.
But! My whole opinion on Swift’s hair changed this week when I discovered that her best friend Blake Lively launched a new hair care line: Blake Brown Beauty. Immediately, I speculated: Does Taylor Swift’s hair look amazing because she uses Blake Brown Beauty? Maybe!! Blake Brown’s whole philosophy is a combination of strengthening and conditioning. “My hair completely changed when I started using the strengthening system – that strengthens and strengthens the hair, but if you only use strengtheners with all the protein, it gets brittle and breaks,” Blake explained at the brand’s launch event. “Then you have to use the conditioning system, which adds elasticity and softness, but if you only use that, the hair gets overstretched and breaks,” she adds. Her method? She alternates between a protein-rich mask and a moisture-rich hair mask every time she washes her hair.
She’s right. Using masks and treatments with proteins can build up in your hair strands, leaving them feeling dry and brittle, and have the exact opposite effect you want. And too much moisture can be heavy and also make your hair brittle. Lively’s method involves shampooing and a mask (yes, she doesn’t use traditional conditioner, just a mask. “Conditioner is like a diluted mask,” she says. “I use conditioner, just with a mask.”)
Wondering how to do that? “If you can afford to buy them all at once, I would alternate between the strength and conditioning creams from wash to wash,” says Blake. “If you can only use one, that works too. When you’re done, don’t buy that one again, no matter how well it worked for you, buy the other one,” she adds. And it doesn’t matter which cream you start with, either.
“Because we’ve been developing these products for so long, I’ve been using the shampoos and masks for at least two years now,” says Blake. Which makes me wonder… how long Taylor might have been doing this routine? I like to imagine Blake gave her the lab samples as soon as they were ready in 2022.
I’ve just started testing the range myself and my hair feels so moisturised and smooth. And the scent is delicious too – I put the dry shampoo on this morning, took a Pilates class and afterwards my trainer complimented me on how good I smelled – and that was all I wore, no perfume added.
Photo credit: Gotham//Getty Images
This article originally appeared on Cosmopolitan.com in August 2024.
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