Remember the simpler days when buying a pack of basketball cards was the highlight of your week when it came with real “content”? We do, and some childhood dreams never die. Check it out, after a memorable gold medal win at the Paris Olympics, Topps is honoring one of the USA’s most epic basketball trios with an extremely rare, one-of-a-kind trading card. Like the Mega Millions of trading cards, this card features LeBron James, Steph Curry and Kevin Durant, all of whom actually signed the card.
Get this, the release is more significant than you think as it is the first Topps card to feature a LeBron James autograph and the first to feature the signatures of all three players together.
“To celebrate an incredible gold medal performance, Topps Now is offering an extremely rare redemption for a 1/1 triple autograph card featuring the signatures of U.S. Team basketball superstars LeBron James, Steph Curry and Kevin Durant,” Topps said. “It’s the first-ever Topps card signed by James – and the first time all three have signed a card together.”
The redemption card will be somewhere in the world and will be part of the 2024 Olympic Games Topps Now Card 26 series and will be randomly distributed among customers who purchase the cards.
Unlike traditional trading cards of yesteryear, Topps Now cards are produced in response to significant sports moments and released quickly to keep pace with events. Clever marketing.
This is what Clay Luraschi, Senior Vice President of Product at Topps, had to say:
“The Topps Now program revolutionized the way we make trading cards, and that had a lot to do with technology and digital printing. So you can make these products on demand and get them to the consumer much faster. It makes the moments super relevant.”
To make it super exclusive, only one collector will receive the exclusive signed card, while fans can purchase the base card for $11.99 until August 13th.
If you just want a piece of history, Topps has also released individual cards from the Paris Olympics. James’ opening ceremony card has sold nearly 14,000 copies, Curry’s 36-point game against Serbia has sold over 88,000 copies, and Durant’s card has sold more than 11,500 copies.
Seems like a good deal for Topps and a great way to stay relevant.
