Digital Media
Dublin, August 9, 2024 (GLOBE NEWSWIRE) — The report “UK Time Spent With Media 2024” has been added to The Offer.
The UK media landscape is evolving and this means consumers are increasingly moving to digital channels. But while digital video in particular is increasing significantly, the total time spent watching it is decreasing.
Key question: Where should advertisers find their audience as total media time declines?
Important statistics: Shortly before the outbreak of the pandemic, 27 minutes more media time was spent digitally than traditionally. But this gap has grown significantly, and by 2026, digital will have a lead of almost three hours.
Here is the full report
-
2 Exportable files for easy reading, analysis and sharing.
-
5 charts: Reliable data in simple representations for presentations and quick decisions.
Main topics covered:
-
Summary
-
As overall media usage declines, audiences are increasingly finding themselves in digital environments
-
The total length of stay reached its peak in 2020
-
Digital media is becoming increasingly important
-
Most video consumption today is digital
-
Videos also influence the time spent on social media
-
Media Gallery
Charts in this report
-
In 2019, digital media surpassed traditional media in terms of time spent, and it hasn’t been that far since
-
By 2026, total media time will fall below 10 hours per day – the lowest level in 10 years
-
In the UK and France, digital media usage will play the dominant role this year, but in Germany it is lagging behind
-
Watching videos is becoming increasingly digital – the turning point will come in 2025
-
Measured by time spent, TikTok overtook Snapchat in 2020 and Instagram in 2022 and is now catching up with Facebook
For more information about this report visit https://www.researchandmarkets.com/r/dz15ey
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world’s leading source of international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
Attachment
CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood,Senior Press Manager [email protected] For E.S.T Office Hours Call 1-917-300-0470 For U.S./ CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900
