Salt Lake City — Utah360°, the official mobile app of Utah Athletics, has released an updated version with new features and functionality, just in time for Utah’s fall sports season, including the football team’s season-opening game on Thursday, August 29, at Rice-Eccles Stadium.
“Our team at Utah360° is one of the most innovative leaders in the name, image and likeness space,” said Derek Mattsson, CEO of For The Win 360°, developers of the Utah360° app. “This is more than a relaunch; it’s a complete reinvention and reimagining of the app’s potential. We’ve rebuilt the app from the ground up to create enhanced features like ticket account access and mobile concession ordering. We’re proud to provide a platform that increases fan engagement and supports the Utes’ sports programs and student-athletes by providing new monetization opportunities and insights to help them succeed on and off the field.”
Key features of the brand new Utah360° app:
- Discounts when ordering via mobile: Mobile ordering is now available at Rice-Eccles Stadium.
- Seamless ticketing: Buy and manage Utes sports tickets within the app so you never miss the biggest games of the season.
- Exclusive video content: Access behind-the-scenes footage, highlights, hype videos, podcasts and more.
- Statistics, news and updates: Stay up to date with your favorite Utes sports teams with detailed team information, breaking news, and live scores and stats all in one place.
- Sleek UI redesign: Navigate a new, intuitive interface to efficiently access scores, statistics and rosters.
“The enhanced Utah360° app provides our fans with an all-in-one mobile hub for video, news and information,” said Mark Harlan, Utah’s athletic director. “The ability to manage tickets, order refreshments over the phone and access news, stats and information greatly enhances our fans’ game experience. For our student-athletes, it provides opportunities for brand development and visibility and we are excited to introduce this upgrade to strengthen our support for student-athletes.”
“The Utah360° app enables unprecedented connectivity between student-athletes and fans,” said Alex Smith, University of Utah football legend and former NFL quarterback. “Utah360° is a fantastic platform for storytelling and community building. As someone who understands the importance of visibility and brand management, I see this app as a critical resource for student-athletes to take control of their stories and prepare for the future. It fosters an environment where athletes can succeed and fans can become an integral part of their journey.”
“As a former athlete, I recognize the importance of tools that improve fan engagement and athlete visibility,” said Jesse Boone, former University of Utah and NFL football player. “The Utah360° app provides that and more by providing statistics and insights to help fans stay informed and connected. It also provides a platform for student-athletes to showcase their talents and personalities and create opportunities for growth and partnerships. This app is designed to celebrate athletes and build a community around their successes.”
“The Utah360° app is a game changer for student-athletes like myself, allowing us to showcase our journey and connect with fans in meaningful ways,” said Avery Neff, a gymnast at the University of Utah. “Through exclusive content, we can share our stories and build a personal brand that extends beyond sports. This app is an important tool in empowering student-athletes and provides us with the platform to engage with our community and pursue new opportunities in our athletic and personal lives.”
Utah360° gives student-athletes the opportunity to gain new names, images and likenesses. It also provides sponsors with an innovative way to support universities and athletes and provides greater visibility for the brands that support these student-athletes.
The Utah360° app is available on Google Play and the Apple App Store and can be accessed via www.utah.ftwin360.com on various streaming devices, including smartphones, tablets or web browsers.
ABOUT FOR THE WIN 360°:
Based in Salt Lake City, For The Win 360° is comprised of a team of proven entrepreneurs in video advertising and television. For The Win 360° has created a platform for fans to support Utah’s sports program by providing exposure to brands, products and sponsors that support student-athletes with innovative NIL opportunities. For more information, visit http://www.ftwin360.com.
ABOUT THE UNIVERSITY OF UTAH ATHLETICS
The University of Utah has long had a reputation as a sports nation, having won 30 team national championships and 123 individual titles in its history, including 86 in skiing and 32 in women’s gymnastics. Utah, which sponsors 20 NCAA athletic programs, will be a member of the Big 12 Conference beginning in 2024-25. The Utes have achieved a score of 93 percent or higher in the NCAA’s annual Graduation Success Rate (GSR) for six consecutive years, including a GSR of 94 percent in the 2023 report, which is the fourth-highest rate of any power conference public institution and the second-highest score in the division’s history. For more information about the University of Utah, visit utah.edu and Utah Athletics, visit utahutes.com.
For further information please contact:
Andrew Laszacs
Bob Gold & Associates
No. 310-320-2010
(email protected)
