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BENTONVILLE, Arkansas. – Walmart has partnered with Burger King to offer members of its subscription program “an exclusive dining benefit” – one of many deals retailers are currently offering to attract price-conscious consumers.
The retail giant announced Thursday that members of Walmart+, its membership program that combines in-store and online benefits, will receive 25% off any digital order at Burger King every day.
In September, members will also receive a free Whopper with every purchase every three months.
“This unique benefit is designed to save members time and money and accommodate their hectic lifestyles where grocery shopping, meal planning and cooking are not always possible,” Walmart said in a press release about the new partnership.
“Given that most Americans eat at fast-food restaurants several times a week, this benefit provides a convenient, cost-effective solution to accommodate food preferences and busy schedules while still enjoying the legendary taste of Burger King,” it added.
Walmart+ members can take advantage of the benefit by using the BK app or bk.com.
Walmart said members of its Walmart+ membership program will receive 25% off any digital order at Burger King every day and a free Whopper with every purchase every three months. (Source: Provided image / Walmart)
The company said members will need to link their Walmart+ membership to their existing Burger King Royal Perks account or create an account for free — and customers will then see the new perk under the Offers tab in the BK app or on bk.com.
Walmart+, which costs $98 per year or $12.95 per month, also offers shoppers benefits such as free in-store delivery, free shipping with no minimum purchase, gas and travel discounts, and video streaming with Paramount+.
Walmart and Target are lowering their prices to attract customers
The new partnership is one of many agreements made by retailers in recent months to attract customers and boost sales.
Walmart and retail giant Target have We recently reported an increase in traffic due to the price reduction in the last few months.
Last quarter, Walmart implemented more than 7,200 price cuts—temporary discounts on goods—in the United States. This includes a 35% increase in price cuts on groceries, which is particularly problematic for households.
In its U.S. segment, the company generated net sales of $115.3 billion in the quarter. Sales at stores open at least a year increased 4.2%, primarily due to strong customer traffic. The company also reported an increase in transactions, sales and market share gains in the grocery category.
Walmart CEO Doug McMillon hinted that the company would continue to cut prices on certain goods. He said the company would “continue to work to implement additional price reductions to help customers and members save money.”
This week, Target CEO Brian Cornell told analysts during a conference call that the company also cut prices on about 5,000 commonly purchased items in many markets over the summer. In turn, it saw “an acceleration” in unit and dollar sales growth in those businesses in the second quarter, the three-month period ended June 30, Cornell said.
“We are very pleased with the way consumers have responded to our price investments on these 5,000 frequently purchased items,” he said.
