Pixalate’s data science team analyzed over 26.8 billion global open programmatic ad impressions across 12.1 million mobile apps (including apps deemed delisted by Pixalate) from the Google Play Store and Apple App Store to create the July 2024 Global Mobile Publisher Trust Indexes (PTIs), which assess the quality of open programmatic app advertising inventory on mobile platforms by app category, country and region, including North America, Latin America (LATAM), Europe, Middle East and Africa (EMEA) and Asia Pacific (APAC).
London, August 29, 2024 (GLOBE NEWSWIRE) – Pixalate, the market-leading fraud protection, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising, today announced the Global Mobile Publisher Trust Index (PTI) for July 2024 for apps across the AppleAppStore and the Google Play Store.
Pixalate’s Publisher Trust Index (PTI) report provides advertisers with a comprehensive view of the quality of mobile apps that support programmatic advertising on popular mobile platforms. The report includes rankings by geographic region (North America, EMEA, APAC, LATAM), country, app category, and app store. These rankings are based on several factors evaluated by Pixalate, including invalid traffic (IVT), popularity, ad density, and engagement scores. Pixalate’s methodology can be found at Publisher Trust Index: Methodology.
In July 2024, Pixalate’s data science team analyzed over 26.8 billion global open programmatic ad impressions across 12.1 million mobile apps from the Apple App Store and Google Play Store for this study.
Check out the full reports to see the top apps in each region across all popular mobile platforms:
Top-rated mobile apps in the Apple App Store for Open Programmatic Advertising
Download the full Global Mobile Publisher Trust Index – Apple App Store report July 2024 Here.
Top rated mobile apps in the Google Play Store for Open Programmatic Advertising
Download the full Global Mobile Publisher Trust Index – Google Play Store report July 2024 Here.
Download the reports
Browse Pixalate’s top 100 apps across all platforms in the Media Ratings Terminal.
About Pixalate
Pixalate is a global platform specializing in privacy compliance, fraud prevention and data analytics in the digital advertising supply chain. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms and financial analysts across Connected TV (CTV), mobile apps and websites. Pixalate is accredited by the MRC for Sophisticated Invalid Traffic (SIVT) detection and filtering. pixelate.com
DISCLAIMER
The Publisher Trust Index (PTI) reflects Pixalate’s opinions on factors that Pixalate believes may be useful to the digital media industry. Our reports and indices examine programmatic advertising activity on mobile apps and connected TV (CTV) apps. All insights shared are based on Pixalate’s proprietary technology and analytics, which Pixalate continually evaluates and updates. Any references to outside sources in the indices and herein should not be construed as recommendations. Pixalate’s opinions are just that: opinions, meaning they do not represent facts or guarantees. This report is not intended to question the standing or reputation of any person, company or app. According to the MRC“’Fraud’ is not intended to represent fraud as defined in various laws, statutes and regulations or as commonly used in U.S. courts or other legal proceedings, but rather a custom definition used solely for advertising measurement purposes. Also pursuant to the MRC“‘Invalid traffic’ is generally defined as traffic that does not meet certain quality or completeness criteria for ad delivery or otherwise does not represent legitimate ad traffic that should be included in metrics. Reasons why ad traffic may be considered invalid include that it is the result of non-human traffic (spiders, bots, etc.) or activity intended to generate fraudulent traffic.”.
CONTACT: Nina Talcott [email protected]
