YouTube has increased the price of its premium subscription service in India, which, among other things, offers an ad-free experience.
The adjustment affects all available tariffs, including those for individuals, families and students. The extent of the price increase varies depending on the tariff. For some tariffs, the price increase is only slight, for others, prices have increased significantly.
It is currently unclear whether existing subscribers will be granted a grace period before having to pay the new subscription fees.
The revised pricing of YouTube Premium is already listed on the official website of the platform. Both the prepaid and recurring subscriptions have been updated. For the individual recurring subscription, which is aimed at a single user, the monthly cost has increased from Rs 129 to Rs 149. The family subscription, where up to five users can enjoy the benefits of YouTube Premium, has been significantly increased from Rs 189 per month to Rs 299 per month.
Despite the price hike, the student plan remains the cheapest option for accessing ad-free videos, although its price has also been adjusted slightly, from Rs 79 per month to Rs 89 per month. Prepaid plans that do not auto-renew have seen similar price adjustments. The adjusted prices for each plan are as follows:
The student plan has become more expensive by Rs 10 from Rs 79 to Rs 89 per month. The individual plan now costs Rs 149 per month, an increase of Rs 20 from the previous price of Rs 129. The family plan has taken the biggest jump, increasing by Rs 110 from Rs 189 to Rs 299 per month. The prepaid individual plans have also been adjusted; the monthly option now costs Rs 159, an increase of Rs 20 from the previous price of Rs 139. The quarterly prepaid plan has increased by Rs 60 from Rs 399 to Rs 459, while the annual prepaid plan now costs Rs 1490, an increase of Rs 200 from the previous price of Rs 1290.
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Published: August 27, 2024, 3:32 PM IST
