For immediate release:
7 August 2024
Contact:
Maddy Missett 202-483-7382
Los Angeles –
Following reports this summer that someone had tied a cancer-stricken dog’s mouth shut with zip ties and abandoned it in the Malibu wilderness, and that someone was filmed grabbing a malnourished puppy by its collar and throwing it down a Koreatown apartment staircase, Eli Roth – whose new film Borderland opens August 9th – has a message for local moviegoers. Horror fans flocking to LA cinemas to see the latest film from the director of Cabin fever And hostel Perhaps it is surprising that Roth himself has a special message denouncing real-life violence against animals. In the spot, which is shown before every performance, Roth stresses that torture belongs only on the screen and calls on people to always report animal cruelty.
“People see me and expect something to happen. Someone will be beheaded,” says Roth in an accompanying interview. “I wanted to use the attention I get from violence in films to draw attention to the problem of violence against animals.”
Every year, countless dogs, cats, and other animals are abused, tortured, or killed, and these crimes often go unreported. Studies have shown that people who commit acts of violence against animals often become human victims. This is another reason to report any animal neglect or abuse to local law enforcement, animal welfare agencies, or PETA.
The spot will run at Baldwin Hills 15 and XD, AMC Century City 15, Cinemark Howard Hughes Los Angeles and XD, AMC The Grove 14, Regal North Hollywood, Regal LA Live and AMC DINE-IN Topanga 12, as well as theaters in other cities including Boston, Orlando, Florida, Portland, Oregon and Bristol, Connecticut.
PETA – whose motto is, among other things, “Animals are not there to be mistreated in any way” –points out that Every Animal Is Someone and offers free Empathy Kits for people who need a lesson in kindness. For more information, see PETA.org or follow the group on X, Facebookor Instagram.
